Sami Sykkö (b. 1970, Helsinki) is a Finnish journalist, author and style authority who has worked as editor-in-chief of Gloria magazine and as a fashion and culture correspondent for Helsingin Sanomat and Nelonen. He holds an MBA from the University of Vaasa and served as Professor of Practice at LUT University from 2022 to 2025. Together with choreographer and artist Jorma Uotinen he forms the duo Keikarit, whose live show blends candid conversation, storytelling, song and dance - and whose weekly podcast Sami & Jorma has become one of Finland's most talked-about audio series.
Sykkö and Uotinen hosted UMK26, Yle's national Eurovision selection show, on 28 February 2026 alongside Jasmin Beloued.
The Keikarit national tour ran from November to December 2025, visiting eight Finnish cities from Turku to Jyväskylä.
Sykkö appeared as a fashion mentor in the Finnish reality series Say Yes to the Dress Suomi, which premiered in May 2025.
The Keikarit live show debuted at Helsinki's Savoy Theatre in March 2025 and sold out within 24 hours.
The weekly Sami & Jorma podcast launched on Podimo in spring 2024, covering style, culture, travel and current events.
