Building Blocks of Effective Marketing

Business Helsinki offers a free, three-hour marketing course in English for entrepreneurs and business developers on 13 October from 13:00 to 16:00. Participation is limited.

The intensive course covers marketing fundamentals in a practical way: business idea and refinement, target audience definition, competitor analysis, product and service design, marketing structure, advertising, the difference between marketing and sales, and goal-setting and results measurement. The focus is on how to apply what you learn directly to your own business.

The registration confirmation email will include an optional pre-assignment that helps you develop your own brand and marketing strategy during the course.

The course is led by business consultant Pia Partanen, who has 18 years of experience in brand marketing (including Hartwall, Leaf, and Tiimari) and ten years of entrepreneurship.

📍 Business Helsinki, Kansakoulukatu 3, 4th floor, Hiilinielu classroom, Kamppi, Helsinki.