Developing and Communicating Climate-Smart Tourism Experiences

This workshop series is designed for tourism businesses that want to develop their existing services or experiences to be more customer-centric and have lower climate impact - and learn to communicate about them credibly. Over four workshops, a single service or experience is examined from the customer's perspective, development opportunities are identified, ideas are tested, and clear messages are created for marketing. The workshops use the Climate-Smart Business Toolkit developed in the CliNeDest project, with facilitation provided by Gofore.

Program:
- Thursday 8.10.2026 13-16: Workshop 1 - Understand your customer better (customer segments, needs and factors influencing choices)
- Thursday 29.10.2026 13-16: Workshop 2 - Make your service more attractive (development ideas, value proposition, lower climate impact)
- Tuesday 24.11.2026 13-16: Workshop 3 - Test and gather feedback (light testing, appeal, functionality, credibility)
- Thursday 10.12.2026 13-16: Workshop 4 - Communicate about it credibly (key messages, responsibility communication without greenwashing risk)

Participants receive mentoring from service design experts and peer support from other tourism industry actors. Between workshops there are light interim tasks to support the development of your service, and all materials are shared in Howspace. Since the series forms a single development pathway, participation in all four workshops is recommended.

The workshops are implemented as part of the CliNeDest project funded by the EU's Interreg Baltic Sea Region programme.