From Customer Understanding to Better Services

When you understand your customers better, you can plan more relevant services, communication, and marketing. In this free workshop, you will learn to identify customer needs and build customer profiles for your own business.

The workshop explores service design tools: we examine customer needs and behavior, and how customer profiles can be used to develop services, communication, and marketing. The work is practice-oriented, and you will gain tools that you can directly apply to develop your own business, organization, or service.

The workshop is intended for businesses, organizations, and other actors operating in Muurame or planning to establish themselves there, whose services or expertise may be related to tourism and visitor experiences. Welcome are, for example, actors in accommodation, food and beverage, experiences, events, wellness, culture, sports, retail, transport, digital services, as well as cleaning and maintenance. You do not need to be a tourism entrepreneur - customer understanding is useful in all service and business development.

The workshop is facilitated by Gradia business teacher Tommi Seikkula. The event is part of the "Towards Excellence - Muurame Tourism Growth Programme". Registration for all three sessions closes on Wednesday 30.9.2026 at 16:00. You can participate in a single workshop, but you will gain the most benefit from the entire service design series. Register at: https://forms.cloud.microsoft/e/sjhvn2ZXqx - if the registration period has closed, inquire about available places at pia.tolonen@gradia.fi.