Better Customer Experience and Differentiation Through Service Journeys

What does your customer's journey look like from their first contact to the final interaction? In this free workshop, you will visualize your service's customer journey and identify strengths and areas for improvement in the customer experience.

Customer experience is built from many small interactions: discovering the service, purchasing it, using it, and follow-up communication. The workshop examines the customer experience at different stages of your service. You will select an existing service or product, map its customer journey during the workshop, and identify potential gaps and key development needs.

The workshop is designed for businesses, organizations, and other actors operating in Muurame or planning to establish themselves there, whose services or expertise may be related to tourism. Welcome participants include those in accommodation, food and beverage, experiences, events, wellness, culture, sports, retail, transport, digital services, and cleaning and maintenance. You don't need to be a tourism entrepreneur - anyone whose services involve customer interactions can benefit from examining their service journeys.

The workshop is facilitated by Tommi Seikkula, a business teacher at Gradia. The event is part of the "Towards Excellence - Muurame Tourism Growth Programme". You can attend a single workshop, but you will gain the most benefit from the entire service design series. Registration for all three sessions closes on Wednesday 30.9.2026 at 16:00: https://forms.cloud.microsoft/e/sjhvn2ZXqx

If the registration period has closed, inquire about available spots at pia.tolonen@gradia.fi.